How home staging helps sell real estate

Home staging is a critical component of the real estate process, and without this step more properties are likely to sit on the market, not attracting enough buyer interest.

Home staging is a critical component of the real estate process, and without this step more properties are likely to sit on the market, not attracting enough buyer interest.

The best agents could use data from real estate records to help identify which areas of a house should be spruced up for potential buyers, and setting the scene is a great way for sellers to gain the upper hand and possibly sell faster than comparable properties in the area.

Staging means a successful sale
What is real estate staging? At its core, it means preparing a home for a sale by incorporating renovations and design elements that are intended to better attract buyers, according to the Real Estate Staging Association. However, there is more to it than just rearranging furniture. The best home stagers utilize in-depth knowledge of real estate trends to make the ideal decisions. Without a firm understanding of what people in a specific area are looking for, odds are Realtors won't be able to sell as quickly.

The steps that go into a perfect staging often include cleaning, removing clutter, incorporating updates and fixing any problems, the RESA noted. It actually doesn't matter whether or not a home is currently lived in, every real estate agent should consider this step before listing a property sale. Even if a house has been on the market for an extended period of time, staging could be the necessary step to put it over the top.

"Every home can use staging," Shell Brodnax, CEO of RESA, told HousingWire. "Even investors are coming in. They are buying those properties, they're fixing the things that need to be fixed and they're paying for staging."

Regardless of how a property looks, staging should be considered by the listing agent. For homes that already look fantastic, this step could attract more buyers. Brodnax added that a staged home in a competitive market might bring in more bidders and multiple offers. 

In 2012, a study conducted by RESA found that non-staged homes stayed on the market for as many as 166 days, while staging resulted in houses selling as fast as 32 days, on average. 

For an agent, figuring out the perfect way to stage means having the most accurate information. Courthouse Retrieval System can offer mortgage records, real estate records, property data and more for anyone looking to succeed in the industry. 

How to get the most out of staging
As more people catch on to the benefits of home staging, more real estate companies are offering this service, according to MainStreet. First impressions could make all of the difference, and this step factors directly into wowing potential buyers. 

Additionally, staging doesn't have to cost a lot, and it can also take several forms. For example, vacant properties could be staged virtually, financial advice website Kiplinger noted. This might attract more online bidders who aren't interested in traveling to view a location in person. Instead of photos of bare walls and empty rooms, a real estate agent could offer images of a beautifully designed property. 

There are several rooms that should require more attention than others, according to the news source. For the best first impression, the main entryway should be a priority, as well as the living room, kitchen and master bedroom. Some great places Realtors could start is by removing any clutter, adding a fresh coat of paint and placing attractive furniture and decor around the space. 

Overall, perfect staging involves setting the scene. Potential buyers should feel invited into the home, and from foreclosed houses to currently-occupied mansions, agents who make simple design changes and preparations may be more likely to sell quickly. 

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