Don't just use technology, use it well

Technology alone doesn't mean productivity will increase and work will improve - instead, it could simply end up being a costly distraction for a strong business.

Everyone can head over to the nearest store and pick up that new gadget with the hefty price tag. However, that alone doesn't mean productivity will increase and work will improve - instead, it could simply end up being a costly distraction for a strong business.

All real estate professionals are interested in the newest, flashiest tools for their industry. The hard part comes when trying to learn how to implement each one properly, and a serious effort may need to be made in order change how technology is integrated into the workplace.

Technology more prevalent within real estate
Over the last 10 years, a lot has changed when it comes to technology and real estate. The recent National Association of Realtors Member Profile highlighted how much everything has evolved, from the tools to the mindsets of those involved. 

For example, in 2003 smartphones weren't sitting mere inches away. The recent NAR survey found that nine in every 10 Realtors now use their mobile device on a daily basis. However, personal interactions and great communication are still needed in order to succeed.

"Technology has transformed the way Realtors do business, but in real estate, high tech doesn't come at the expense of high touch," said NAR President Gary Thomas. "Despite advances in cell phones, email and Internet capabilities, real estate is still grounded in relationships. Technology allows Realtors to better serve their clients by providing them with information and resources quickly and efficiently."

Another segment that has changed drastically over the last 10 years has been the Internet. In 2003, NAR reported that only 46 percent of Realtors surveyed said they had a personal website. Now, that figure is 64 percent, while 12 percent created a blog and 56 percent use social media.

Courthouse Retrieval System can help real estate professionals capitalize on growing technology trends. A vast collection of property data, mortgage records and much more can provide the needed information to excel within the industry.

Identify a niche in order to succeed
Just because more real estate professionals are using technology doesn't mean they are using it well. Sam DeBord, a contributor to Inman News, explained that there is a disconnect between how technology and other elements of the industry are treated. Essentially, the new tools and gadgets don't receive the same level of attention like other business aspects.

While real estate agents place an importance on how they appear and interact with clients, they might not do the same for their smartphone. However, they should, said DeBord. The newest piece of technology may not be the one that fits important needs. A smartwatch looks cool, but it won't allow agents to network with investors regarding foreclosed houses any better than the old phone.

According to DeBord, finding new technology isn't always a bad thing. Real estate professionals should make sure to identify which tools will have the biggest impact on their work life, though. Social media is a great resource for networking, but it can be easy to drift off into regular, old chatting. When it comes to any piece of technology, added emphasis should be placed on using them in the best way for the business.

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