Real estate agents have a wide range of marketing tactics at their disposal. From mobility, such as smartphones and tablets, to video listings hosted on YouTube, professionals really have the ability to go in any direction they want to.
However, the worst thing a real estate agent can do is to not place a heavy enough emphasis on these tactics, because that could lead to missed opportunities and a lack of clients. Instead of going down that road, marketing should become a priority for everyone's business, no matter how big or small.
With that said, it is important to keep in mind a few do's and don'ts of real estate marketing, in order to achieve the best possible results.
Take advantage of popular trends
Real estate trends come and go, but several ones related to marketing have become increasingly popular over the past few years. Shannon O'Brien, a contributor to RealEstate.com, wrote in an article about several of these tactics that real estate agents could take advantage of.
For example, she explained that video is a very good way to reach out to potential clients and provide them value. Even so, real estate agents should make sure to do something a little bit creative, instead of the traditional slide-show video or corny ones that introduce the agent. Stepping away from the norm here can actually be more beneficial. For example, a listing video can show the property in a unique way, and it allows the agent to demonstrate to viewers what they bring to the table.
In addition, real estate agents should focus on mobile marketing, O'Brien explained. This trend has quickly become one of the hottest, and it shows no signs of slowing down. Devices like the smartphone and tablet have become commonplace, and nearly everyone owns one. Even more, most people tend to browse real estate listing using these tools, which means a professional not using them is seriously missing out.
Courthouse Retrieval System can help real estate agents with that goal. A comprehensive database of mortgage records, warranty deeds and much more can make life a lot simpler for professionals.
Don't take a me-first approach
Real estate marketing has to be about the clients, not the professionals. Unfortunately, many people tend to make a mistake in this regard, and that could lead to serious problems down the road.
Bernice Ross, a contributor to Inman News, wrote that narcissism can cripple any marketing strategy. She used the example of pet-friendly advertising, as many real estate agents tend to send out pictures of themselves with their canine companions. While this is cute for a personal Facebook page, when it comes to real estate marketing it can actually backfire. A professional website, Twitter or Facebook profile has to be about the client. Photos of the professional's personal life will send the wrong message, even if a furry puppy is front and center.
However, pets can be used in an appropriate manner. For instance, real estate agents may want to use their own animals as ice-breakers during a conversation. Or, if professionals spend time volunteering at animal shelters and similar locations, they can advertise that in their biography on their website. Showing a love for animals could actually attract potential clients. Better yet, walking a dog in a pet-friendly area could be a fun way to meet people, and start up conversations with strangers who may not have stopped otherwise. Doing this could easily lead to new business, and a marketing strategy could take the form of a number of different things.