How to boost a real estate social media strategy

Real estate agents should remember to stay in contact with peers in the industry, in order to learn and share.

Without clients, a real estate agent will find their business floundering and struggling to survive. While this is the fear of many professionals, there are thankfully a number of helpful strategies, tips and tricks to ensure that there are always people looking to buy and sell houses.

One of the key methods is a sound social media presence. Websites such as Facebook, Twitter, Pinterest and LinkedIn, just to name a few, are fantastic ways to reach a large number of people and constantly promote a business. However, there are good and bad ways to go about this. Above all else, real estate agents should remember to stay in contact with peers in the industry, in order to learn and share. This will help those involved get better, and ideally end up with more clients at the end of the day. 

Don't expect instant success
Social media can be one of the best ways to reach potential clients. Laura Monroe, a contributor to Inman News, wrote that the idea behind a strategy is to learn more about one's audience, while simultaneously providing value, knowledge and expertise. Figuring out the best way to do this involves identifying which platforms and techniques work best.

Monroe stressed that social media doesn't have a one-size-fits-all answer. Instead, many different paths can lead to success. It can help to try out new sites, like Google Plus, and remember that success isn't instant.

"Don't expect results overnight," Katie Lance, founder and CEO of Katie Lance Consulting, told Monroe. "Social media just like any other platform - it takes time and consistency. Consistent posting of relevant content is key, but also consistently being intentional about connecting with people is even more important."

In order to get the most out of social media, real estate professionals should arm themselves with comprehensive information. Courthouse Retrieval System can provide just that, with access to a wide range of data, from mortgage records to warranty deeds and much more in between. Now, agents no longer need to travel to the local courthouse to sift through documents.

Find and promote a niche
A niche can be the missing piece to any social media strategy. This could range from targeting investors interested in foreclosed houses to sticking to several neighborhoods, but either way, a clear, concise focus can really improve a real estate agent's business.

A niche works for social media too, according to Sprout Social. A professional's pages should be customized to appeal to this segment, and that helps paint them as an expert within their industry. It can also be beneficial to start writing content that appeals to the niche. Blog posts can be a great way to add clients, and social media can then be used to promote a person's writings. An added bonus is it will make an agent easier to find via search engines.

With a niche, a real estate professional will have an easier time attracting specific clients. Social media can tailor a strategy to that unique crowd, and ensure that success is close around the corner. 

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