Your clients are one of the most important aspects of your business. Without them, you wouldn't have much in the way of a career - homebuyers and sellers drive the housing market forward. While you know the importance of a happy, satisfied client, you might have had some problems along the way ensuring that each person finishes the transaction in a good place.
Happy clients are crucial for success, and the more you have, the more likely you are to get referrals and word-of-mouth advertising in the future. This should be one of your main goals as a real estate agent. Clients can share your skills with other people, increasing awareness about your services and bringing in more potential clients.
If that sounds difficult, here are some tips and tricks to help you keep your clients happy:
Avoid common real estate agent mistakes
Nobody is perfect. Real estate agents and clients both know that, but that isn't an excuse for bad service. A small slip-up here or there is understandable, but these problems go a little bit deeper than that.
According to MSN Real Estate, poor real estate agents make a few common mistakes. For example, some professionals have bad listening skills - something you should avoid if you want your clients to rave about your services to other people. Start out by asking the homebuyers or sellers important details, such as how long they've been looking, their financial situation and budget, the type of home they want and other elements of their dream neighborhood. Knowing what they want will help you find them listings.
If their ideas aren't realistic, make sure you take the time to explain why you are showing them certain homes outside their parameters. MSN Real Estate noted that good agents communicate well with their clients.
"If the client says to me, 'I want a three-bedroom house with a fireplace,' and I show them something different, I need to explain and say why I'm doing it," Deborah Engel, an agent with Prudential California Realty in San Diego, told the news source.
Professionals also need to know their housing markets. With CRS Data, you can access mortgage records, warranty deeds and much more, right online. To learn about how CRS Data gathers its reliable information, click here.
Encourage clients to share your skills
Once you have the elements of a good agent down, homebuyers and sellers will be bragging about your expertise. When this happens, make sure you have a few things in place to get the most out of this word-of-mouth marketing.
In an article for ActiveRain, Pamela Cendejas wrote that happy clients can spread the word about your skills and services, helping you attract new people to work with. This can be achieved in several ways, including:
Cendejas explained that your clients can film a short video describing their experiences and the results. First, ask them if they want to be a part of this, then schedule a time and record them. After that, post the clip online.
You can also offer rewards for referrals. If past clients shout you out, give them a gift card or other item of value. That can encourage more people to come forward and rave about your services.