It is hard to go anywhere or do anything today without coming in contact with a mobile device. Whether that is your smartphone that you check during your daily commute or the tablet you pull out to work with clients on the go, mobility is now the name of the game in real estate.
In most cases, this trend is a good thing. Agents who can rely on mobile devices have the ability to better assist their clients - not to mention save time and money - all while seeing their productivity increase. With that said, however, there is a lot that falls under the umbrella of "mobile." Picking the right devices, applications and software for you can be tricky.
To help with that, here are several important items to know about using mobile technology in the real estate industry:
Think from your clients' perspectives
Going mobile isn't just a plus for you - it is a valuable resource for your clients as well. Think about all the tools they can use during their home search, from scanning the web for listings to checking out real estate agents from their smartphones.
In an article for Inman News, Kathryn Royster wrote that you should approach mobile technology with your clients in mind. This means designing your website to be viewed on a tablet or smartphone, hosting your listings on a mobile-friendly platform or creating marketing content that is perfect for a mobile device.
She added that picking the perfect solution isn't the same for everybody. In fact, you need to first do your research to determine the best course of action for your business. It can differ depending on your clients, budget, resources and goals. Most importantly, don't give in to the newest and flashiest mobile trend - dig in to the details to determine which option suits you best.
Integrating mobile into your business can be made easier with access to in-depth information. Once, that meant a trip to the local courthouse. Now, CRS Data provides mortgage records, warranty deeds and much more, all online. To learn about how CRS Data gathers its reliable data, click here.
Expand your mobile devices
Nearly everybody has a smartphone, but fewer professionals are using tablets in their daily lives. This could mean missed opportunities, as the tablet is a fantastic addition to any real estate agent's repertoire.
In an article for Dell's blog Tech Page One, Brian Horowitz wrote that tablets can be that versatile, creative and functional tool that helps real estate agents work with clients on the move. It is smaller than a laptop but larger than a phone, so it can be great for showing information on properties to clients away from the office.
"The tablet is a perfect tool for real estate agents," Tom Flanagan, vice president of technology at Alain Pinel Realtors, told Tech Page One. "A tablet really gives a real estate agent mobile productivity. You can't pick up your desktop computer and bring it out in the field."
A tablet can also be a solution for the real estate agents themselves. Should you want to use one on the job, remember that you can browse websites, look over important data, share information and do a whole host of other tasks, all outside of your office. Overall, this will allow you to get better at helping clients, because you will be more educated, efficient and prepared for anything that comes your way. This is the general impact that mobile technology is having on real estate as well - more opportunities for growth and success.