You've heard of Facebook, Twitter and LinkedIn, but have you heard about Google Plus? Perhaps you are familiar with this up-and-coming social media site, but you might not have taken the time to delve into its features and create your own account. Well, now is the perfect opportunity to take that step.
Google Plus is a fantastic new social media site, and over the past couple of years it has grown into a valuable asset and tool for professionals across the country. This includes real estate agents, and a Google Plus account can help attract new clients, build a following and demonstrate your industry expertise.
With that in mind, here is what you need to know to get your own Google Plus account off the ground:
Learn about Google Plus' features
Google Plus offers users a range of features that are different than what you'll find on more popular sites such as Facebook and Twitter. When you get started, you should figure out what these nuances are, and how you can take advantage of them.
For example, Mashable explained that Google Plus has its own type of network called "Circles." Creating your very own circle of friends and contacts is an important step. You'll follow these people, and then be allowed to see all their activity whenever you log on to the site. You can also divide these "Circles" into sections, including family, friends, acquaintances and following. Feel free to create your own category as well.
While there is plenty to do on Google Plus, one area you should check out is the "What's Hot" section. This is where all the trending topics are collected on this social media site. As a professional, it is important that you check these out to see what people are talking about. That will give you an opportunity to join the conversation or lend your expertise, should it relate to the real estate industry.
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Keep your content relevant
Once you've created an account, you are ready to start sharing on Google Plus. Perhaps the most important tip here is to keep your content relevant, engaging and exciting.
In an article for Inman News, Bill Gassett wrote that all your posts should strive to be educational, fun and helpful for readers. A great part of Google Plus is the fact that you can share content between multiple sites. So, if you are writing great articles for your blog, make sure they find their way over to this social media site.
You must also be interacting with other people. Social media is designed to be social, after all. Gassett explained that you should try to respond to all comments on your posts. It can also help to visit those people's pages so you can read their content and reply as well. Try to share great articles that you come across, so your followers will see that you are active online.
Overall, Google Plus can be a fantastic asset for any real estate professional.