If you want to stand out to potential homebuyers in a competitive market, there are several techniques you can use. People who are looking to purchase a home want to work with professionals who have certain qualities and take specific actions.
For starters, potential homebuyers want to work with professionals who are genuine, contributor Andrew Flachner wrote in Inman Magazine. Flachner, chief real estate enthusiast for RealScout, a real estate networking platform, wrote that contemporary buyers are very savvy, having access to a wide range of tools they can use to select the professional who will serve them best. As a result, impressing them requires offering some sort of added value.
If you really want to make a good impression, consider giving guidance that you would only provide to a friend, or someone else important to you. Doing so requires expertise, so if you don't yet have that level of knowledge, you know one good place to invest your time and energy.
Know the local market
In that spirit, the author emphasized the key importance of knowing the market inside and out. Keep in mind that once again, the proliferation of technology has raised the bar for what professionals must know to stand out.
To ensure you have the requisite knowledge, one good place to start is using CRS Data. By harnessing this resource, you can quickly obtain comprehensive on properties you are looking to sell, including mortgage deeds and warranties. To learn more about CRS Data, click here.
However, once you have this information, do not stop there. Ensure you can get an in-depth understanding of any local market where you are looking to do business, advises Flachner. For example, being aware of how the three-bedroom home down the street has risen in value after the owner cleared out several trees can be helpful. This is the type of information that isn't available to everyone over the Internet.
One key part of succeeding in sales is being charismatic. There is a saying that if a prospect likes you, it is easy for them to say yes. However, if they don't like you, it is easy for them to say no. I am sure we can all see where this shows up in our personal lives.
If you want some help in this area, consider having a professional evaluate you, and point out personality traits that could help - or hinder - your quest to reach your personal goals. Once you identify the qualities that make people like you, this will form a foundation you can work with from then on. Emphasizing these personality aspects - and downplaying the ones that could create challenges - can go a long way.
Build strong relationships
Anyone can get statistics on a property, but having a sound relationship with a real estate professional you can trust is a completely different story. In addition to getting to know your prospects and clients better, Flachner advised that building strong relationships with other professionals can provide an added advantage.
For example, do you know local handyman who can help fix up a certain room in a property before anyone moves in? Having this resource can help make it easier for a homebuyer to purchase a property, the author asserted. Alternatively, developing a good relationship with a local agent who focuses on first-time homebuyers could prove helpful.
At any rate, be sure to use every advantage at your disposal to ensure you make the best impression possible when working with potential homebuyers. By doing so, you can ensure the highest possible chances of success.